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About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization.

Every manager must have a foundational understanding of financial management. This course will prepare you for responsible and sustainable leadership from a financial management perspective. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you’ll learn the key aspects of effective financial management by focusing on: the assessment of an organisation’s financial health; planning future financial performance; financing of operations; and evaluating business and investment opportunities for the organisation. This course will emphasise how crucial sound financial management is for you and your organisation to be successful in the real-world.

This course will help you manage project risk effectively by identifying, analyzing, and communicating inevitable changes to project scope and objectives. You will understand and practice the elements needed to measure and report on project scope, schedule, and cost performance. You will be equipped with the tools to manage change in the least disruptive way possible for your team and other project stakeholders. Upon completing this course, you will be able to: 1. Define components of a communications management plan 2. Understand the importance of communications channels 3. Define the key elements needed to measure and report on project scope, schedule, and cost performance 4. Identify project risk events 5. Prioritize identified risks 6. Develop responses for a high priority risk 7. Identify and analyze changes to project scope 8. Describe causes and effects of project changes 9. Define the purpose of conducting a lessons learned session

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.

Organisations have changed and now, more than ever, personnel management is crucial to organisational success. In this course you’ll explore a range of concepts, theories and methodologies that will help you navigate and optimise your work environment. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will be exposed to the latest best-practice leadership strategies to enable your employees to achieve more at work. You’ll examine case studies on advanced leadership strategies and be challenged to consider how these might apply to your own workplace. And you’ll discover that your ability to manage and lead people in a flatter, more team-driven context is now the key to organisational success. As the world continues to undergo dynamic change, this course will prepare you to be the one to lead your team and your organisation into the dynamic work environments of tomorrow.

How do you lead your organisation when today’s work environment is so competitive and complex? When you become responsible for leading an organisation, your most important leadership challenge will be enabling your organisation to deliver on its strategy while ensuring it remains sufficiently agile. This course will prepare you to tackle this challenge. You will examine what organisational culture is, the primary organisational structures, and what we mean by ‘systems’, before building on your foundational knowledge and taking a more strategic perspective. The structured learning activities that complement this course (video lectures, quizzes, discussion prompts and written assessments) will not only prepare you to take your organisation forward in a more strategic direction, but to make better decisions along the way.

This capstone course enables you to apply the project management knowledge and tools developed throughout the Specialization by producing a coherent set of core planning deliverables for a project of your choice or a provided case study. You will draft a narrative project charter statement, define scope through a work breakdown structure (WBS), sequence activities, and develop an integrated schedule and budget. You will also clarify team roles using a responsibility assignment matrix (RAM) and identify key project risks with appropriate response strategies. The course emphasizes independent research and practical decision-making, with capstone deliverables evaluated through AI‑graded assessments aligned to the course rubric. By the end of this course, you will be able to: - Develop a narrative project charter statement that defines purpose, objectives, scope boundaries, and key stakeholders. - Create a work breakdown structure (WBS) that decomposes project scope into manageable deliverables and work packages. - Sequence project activities by identifying dependencies and logical relationships among tasks. - Build a project schedule using activity durations, sequencing, and milestones to produce a feasible timeline. - Create a project budget by estimating costs and aligning them to the WBS and schedule. - Create a responsibility assignment matrix (RAM) that clarifies roles, ownership, and accountability for project work. - Identify project risks and define appropriate response strategies (e.g., avoid, mitigate, transfer, accept) aligned to risk exposure.

All organisations must grapple with fundamental issues at the heart of governance: who are our stakeholders? What are their objectives? How can we ensure these objectives are met as effectively as possible? How can we ensure all legitimate stakeholders are treated fairly? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will teach you how to address these questions and how a sound governance structure and comprehensive risk management framework can support you and your organisation in achieving its objectives. You will consider contemporary ethical issues and devise practical responses to them, and finally, you’ll discover that your future ‘influencing’ challenge will be to encourage all members of your organisation to understand their role in serving your organisation’s stakeholders.

This course will help you understand how 3D printing is being applied across a number of domains, including design, manufacturing, and retailing. It will also demonstrate the special capabilities of 3D printing such as customization, self-assembly, and the ability to print complex objects. In addition to business applications, this course will also examine how individuals, including those in developing countries, are using this technology to create solutions to the problems they face. This course will also provide an overview of design thinking and how you can use this framework to develop ideas that can be turned into objects. Learners who complete this course will obtain a rich understanding of the capabilities of 3D printing and how to think about designing objects for this new technology.

The capstone will integrate the learning acquired from the four courses in the 3D Printing Specialization through a hands-on project. This project will enable you to turn an idea into an object using the knowledge and skills acquired through the other courses. Specifically, you will be guided through a step-by-step process in which you imagine, design, make, and share a 3D printed object. Thus, through this capstone, you will be able to put course concepts into action and utilize the skills that you have acquired throughout the Specialization. In addition, you will be able to obtain an actual 3D print of the object you design at a discounted price through our corporate partners, 3D Hubs and Shapeways. If you enjoy this business course and are interested in an MBA, consider applying to the iMBA, a flexible, fully-accredited online MBA at an incredibly competitive price offered by the University of Illinois. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

This course will provide an in-depth exploration of desktop 3D printing hardware. It will examine the history of desktop 3D printing and demonstrate how 3D printers are made and how they work. This course will also provide step-by-step instructions for how to use and repair a 3D printer. It will also explore the different types of materials that can be 3D printed and will demonstrate how you can create various objects using these tools and materials. Learners who complete this course will be able to successfully operate, repair, and upgrade a 3D printer. In addition, learners who enroll in the course certificate will be able to purchase a desktop 3D printer at a discounted price (provided by Ultimaker). If you enjoy this business course and are interested in an MBA, consider applying to the iMBA, a flexible, fully-accredited online MBA at an incredibly competitive price offered by the University of Illinois. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Accounting information is the lifeblood of the organization as it facilitates and influences operational and strategic decisions intended to achieve organizational goals. Organizations benefit from three decision-oriented roles of accounting: measurement, control, and communication. This course provides an introduction to accounting’s measurement role inside of an organization and how accountants communicate information that helps managers and employees make operational decisions. In particular, you will learn how cost information is created and organized to help managers and employees conduct profitability analyses, develop and choose products, make pricing decisions, and make common business decisions. Upon successful completion of this course, you will be able to: • Identify the nature, purpose, and importance of different types of decision-useful accounting information. • Create, organize, and communicate cost information to best suit common operational decisions. • Use accounting information to manage products, control costs, and leverage other drivers of operational success. If you enjoy this business course and are interested in an MBA, consider applying to the iMBA, a flexible, fully-accredited online MBA at an incredibly competitive price offered by the University of Illinois. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Accounting information is the lifeblood of the organization, as it facilitates and influences operational and strategic decisions intended to achieve organizational goals. Organizations benefit from three decision-oriented roles of accounting: measurement, control, and communication. This course provides an introduction to accounting’s role in helping managers develop and implement, and improve the organization’s strategy. In particular, you will learn how non-financial and financial information is created, organized, and communicated to help managers make strategic decisions, as well as measure strategic success. This course also provides an introduction to accounting as a control function inside the organization, which helps influence the alignment of managers’ and employees’ decisions with organizational goals. You will learn about different types of controls, including process controls, budgets, and performance measurement and evaluation tools and techniques. If you enjoy this business course and are interested in an MBA, consider applying to the iMBA, a flexible, fully-accredited online MBA at an incredibly competitive price offered by the University of Illinois. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Through this course, you will start by addressing the two “big questions” of accounting: “What do I have?” and “How did I do over time?” You will see how the two key financial statements – the balance sheet and the income statement - are designed to answer these questions and then move on to consider how individual transactions aggregate to make up these financial statements. After developing a broad understanding of accounting and financial statements, you will begin to develop a more nuanced understanding of individual components of doing business, such as making a sale or building inventory. By considering many of the more common actions of a company, you will build your understanding of accounting, and explore these concepts by applying them across various types of transactions. Once you understand these individual concepts better, you will be ready to return to the overall financial statements and use them as informational tools, including building ratios. You can do this course standalone or to qualify for the residential component of the Finance for Strategic Decision-Making Executive Education program. For more information, see the FAQ below.

Based on four of the most popular courses taught at the Wharton School, Achieving Personal and Professional Success is designed to introduce the tools and techniques for defining and achieving success at home and at work. You'll learn how to find your passion and core values, how to apply these values to your own life, how to work well with others, how to communicate effectively, how to set goals, how to use influence to achieve these goals, and even how to say you are sorry. Through exercises, self-diagnostic surveys, quizzes, and many case studies, you'll discover how to define not only what you want, but also the best way to get it. While many business courses cover topics related to successful organizational practices, these courses provide key insights into successful personal practices, whether you are in the office or in your home. We all bring ourselves to work every day, and these courses will help you be your best self wherever you are.

Based on four of the most popular courses taught at the Wharton School, Achieving Personal and Professional Success is designed to introduce the tools and techniques for defining and achieving success at home and at work. You'll learn how to find your passion and core values, how to apply these values to your own life, how to work well with others, how to communicate effectively, how to set goals, how to use influence to achieve these goals, and even how to say you are sorry. Through exercises, self-diagnostic surveys, quizzes, and many case studies, you'll discover how to define not only what you want, but also the best way to get it. While many business courses cover topics related to successful organizational practices, these courses provide key insights into successful personal practices, whether you are in the office or in your home. We all bring ourselves to work every day, and these courses will help you be your best self wherever you are.

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.

This course covers the accounting for business combinations (ASC 805), the preparation of consolidated financial statements (ASC 810), and other related topics including, but not limited to: step-by-step acquisition, deconsolidation, segments reporting, and the goodwill impairment test. This course begins with a discussion of the scope of ASC 805 and the differences between business combinations and asset acquisitions. Next, the course explores the measurement and recognition principles of the acquisition method to account for business combinations. Then, the course covers the consolidation process. You will learn how to prepare the consolidated financial statements and make all of the necessary consolidation adjustments.

Learners will gain skills in the areas of: Understanding essential leadership responsibilities Constructing a leadership framework Utilizing the 4D Leadership framework Hiring for team culture Creating a culture of diversity, equity, inclusion, and belonging Building a productive environment for remote and hybrid teams Leading organizational strategies with SMART goals and strategic planning Determining critical KPIs Coaching and mentoring Managing change in your team, department, or organization Creating a change management team Strategizing for resistance to change

In this Specialization, you'll gain an understanding and appreciation of the principles and practice of agile management. You'll learn to coordinate all aspects of the agile development process, including running design sprints, managing teams, and fostering a culture of experimentation. In the final Capstone Project, you'll apply what you've learned to guide a real-world software development project to successful completion.

This specialization is intended for those interested in sports marketing, sports administration, the MLB, and American culture & globalization. It is highly beneficial to those interested in American history and fans of baseball. Throughout the four courses, learners will track American history and baseball history side-by-side.

Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).

In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.

>>> By enrolling in this specialization you agree to the Qwiklabs Terms of Service as set out in the FAQ and located at: https://qwiklabs.com/terms_of_service <<< This specialization introduces participants to the comprehensive and flexible infrastructure and platform services provided by Google Cloud Platform. Through a combination of presentations, demos, and hands-on labs, participants explore and deploy solution elements, including infrastructure components such as networks, systems and applications services. This course also covers deploying practical solutions including securely interconnecting networks, customer-supplied encryption keys, security and access management, quotas and billing, and resource monitoring. This class is intended for the following participants: ● Cloud Solutions Architects, DevOps Engineers. ● Individuals using Google Cloud Platform to create new solutions or to integrate existing systems, application environments, and infrastructure with the Google Cloud Platform.

Investors tend to be their own worst enemies. In this third course, you will learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets. You will start by learning about the various behavioral biases – mistakes that investors make and understand their reasons. You will learn how to recognize your own mistakes as well as others’ and understand how these mistakes can affect investment decisions and financial markets. You will also explore how different preferences and investment horizons impact the optimal asset allocation choice. After this course, you will be more effective in overcoming biases to do the wrong things at the wrong times and tailoring an investment strategy that is best suited on your or your client’s profile and investment needs.

Blockchain is poised to transform every industry and managerial function—redefining the ways we transact online, share ideas, and manage workflows. It’s a new technology that every business professional needs to understand. This four-course Specialization introduces you to the world of blockchain technology—explaining what blockchain is, how it works, and why it’s revolutionary. You will learn about various categories of cryptoassets, and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting business models and financial services, offering organizations new choices in how they create and manage value. The Specialization is taught by Don Tapscott and Alex Tapscott, globally-recognized authorities on innovation and technology and authors of the best-selling book Blockchain Revolution. It also includes various industry experts and developers from the Ethereum Foundation, Grid Singularity, Keyless Technologies, and ResonanceX who will share their experiences within the blockchain ecosystem. Additionally, you will gain access to ground-breaking research from the Blockchain Research Institute as well as the Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. Upon completion of this Specialization, you will produce a Blockchain Opportunity Analysis, in which you identify and evaluate a promising application of blockchain technology in your own industry.

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Confidence intervals and Hypothesis tests are very important tools in the Business Statistics toolbox. A mastery over these topics will help enhance your business decision making and allow you to understand and measure the extent of ‘risk’ or ‘uncertainty’ in various business processes. This is the third course in the specialization "Business Statistics and Analysis" and the course advances your knowledge about Business Statistics by introducing you to Confidence Intervals and Hypothesis Testing. We first conceptually understand these tools and their business application. We then introduce various calculations to constructing confidence intervals and to conduct different kinds of Hypothesis Tests. These are done by easy to understand applications. To successfully complete course assignments, students must have access to a Windows version of Microsoft Excel 2010 or later. Please note that earlier versions of Microsoft Excel (2007 and earlier) will not be compatible to some Excel functions covered in this course. WEEK 1 Module 1: Confidence Interval - Introduction In this module you will get to conceptually understand what a confidence interval is and how is its constructed. We will introduce the various building blocks for the confidence interval such as the t-distribution, the t-statistic, the z-statistic and their various excel formulas. We will then use these building blocks to construct confidence intervals. Topics covered include: • Introducing the t-distribution, the T.DIST and T.INV excel functions • Conceptual understanding of a Confidence Interval • The z-statistic and the t-statistic • Constructing a Confidence Interval using z-statistic and t-statistic WEEK 2 Module 2: Confidence Interval - Applications This module presents various business applications of the confidence interval including an application where we use the confidence interval to calculate an appropriate sample size. We also introduce with an application, the confidence interval for a population proportion. Towards the close of module we start introducing the concept of Hypothesis Testing. Topics covered include: • Applications of Confidence Interval • Confidence Interval for a Population Proportion • Sample Size Calculation • Hypothesis Testing, An Introduction WEEK 3 Module 3: Hypothesis Testing This module introduces Hypothesis Testing. You get to understand the logic behind hypothesis tests. The four steps for conducting a hypothesis test are introduced and you get to apply them for hypothesis tests for a population mean as well as population proportion. You will understand the difference between single tail hypothesis tests and two tail hypothesis tests and also the Type I and Type II errors associated with hypothesis tests and ways to reduce such errors. Topics covered include: • The Logic of Hypothesis Testing • The Four Steps for conducting a Hypothesis Test • Single Tail and Two Tail Hypothesis Tests • Guidelines, Formulas and an Application of Hypothesis Test • Hypothesis Test for a Population Proportion • Type I and Type II Errors in a Hypothesis WEEK 4 Module 4: Hypothesis Test - Differences in Mean In this module, you'll apply Hypothesis Tests to test the difference between two different data, such hypothesis tests are called difference in means tests. We will introduce the three kinds of difference in means test and apply them to various business applications. We will also introduce the Excel dialog box to conduct such hypothesis tests. Topics covered include: • Introducing the Difference-In-Means Hypothesis Test • Applications of the Difference-In-Means Hypothesis Test • The Equal & Unequal Variance Assumption and the Paired t-test for difference in means. • Some more applications

In a world driven by big data, it is crucial to understand how valuable information can be extracted from large volumes of data. Further, it is pivotal to utilize information to its full potential. This not only requires one to extract value from data but also to effectively communicate the information obtained. The Business Data Management and Communication Specialization is tailored to deliver a well-balanced curriculum that focuses on all three aspects - Understanding Data, Extracting Valuable Information, and Effective Communication. The courses in this Specialization will focus on advanced accounting, working with big data, communicating data and information analysis.\n\nTopics covered include:\n\nUnderstand the basics of how to analyze balance sheet and cash flow statements Understand how accrual accounting and fundamental accounting concepts work Learn how to collect, analyze, and visualize data and use the same in decision making processes Learn how to use R to communicate data analytics results Explore various ways that information can generate economic value Understand how crucial information is and learn how to gauge the potential of valuable information

This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization. After completing this course, you will be able to: - describe things and events in the context of Business English - make requests in the context of Business English - support arguments in the context of Business English - use appropriate tone and style according to the context of Business English - conduct an audience analysis - match audience with the purpose and medium of communication - analyse and summarise business data

This course teaches you language and techniques that will help you make effective presentations in English. The final task is to develop a well-organized, persuasive presentation using charts and graphs that sells your city as a venue. The course focuses on students who have an intermediate level of English, with a minimum of two years of formal language study. Course Learning Objectives • Present information in an organized and engaging way • Share data in charts and graphs • Use persuasive language in a presentation

In this course, the context is hosting an event and finding an appropriate venue for it. You will learn language and strategies for successful negotiations culminating in a written announcement for an event. Course Learning Objectives • Negotiate strategically in formal and informal settings • Identify and resolve customer issues after a negotiation has taken place • Evaluate and compare services and features of two venues • Plan a business event using negotiation skills • Write an announcement for a business event after selecting a venue

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.

You’re not just interested in making money. You’re interested in making a difference in the world too. Set your career and your business on the road to success by learning evidence-based strategies to achieve sustainable social impact: profits with purpose. This specialization was designed to give you the tools and strategies you need to create measurable social impact around the world – whether your impact goal is to create jobs, to reduce malnutrition, or to increase access to environmentally-friendly and affordable housing, or to make a positive difference in some other way. In these four courses taught by acclaimed Wharton professors, you’ll learn how to apply effective business strategies to real-world problems through a deep understanding of the global practices and trends shaping the world today. By the end of this Specialization, you’ll be able to: ● Lead, invest and make business decisions for social impact ● Analyze information about global trends to make more informed strategic business decisions ● Understand the role of corruption in societies so you can make better business decisions ● Develop, launch, test, and scale entrepreneurship projects which have high-potential of significant positive social impact

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.

In an era of thriving businesses, both small and large, it is crucial to possess an in-depth understanding of the minutiae of the building blocks of a successful organization. Building, growing, and sustaining a successful business requires great knowledge in multiple fields. Through this 6-course Specialization in Business Value and Project Management, you will be provided a well-rounded knowledge of three key facets of business – Financial Accounting and Managing Projects and Organizations. The courses in this Specialization focus on financial accounting topics, organizational principles and frameworks, and project planning and execution. Topics covered include: Understand the basics of how to analyze balance sheet and cash flow statements Understand how accrual accounting and fundamental accounting concepts work Develop strategies to facilitate organizational growth Develop solutions to common managerial challenges Explore a plethora of project planning models and understand when each is most effective Understandhow execution and progress evaluation is performed in a waterfall approach, as well as the agile approach to project management

Wharton's Business and Financial Modeling Specialization is designed to help you make informed business and financial decisions. These foundational courses will introduce you to spreadsheet models, modeling techniques, and common applications for investment analysis, company valuation, forecasting, and more. When you complete the Specialization, you'll be ready to use your own data to describe realities, build scenarios, and predict performance.

Congratulations on reaching the Capstone Class of the Become a Sustainable Business Change Agent specialization. The class will help you apply material from the previous three classes. We have developed a case about a hypothetical ski resort that offers lots of opportunities to develop sustainability recommendations. A second option is do develop a proposal for a change in your company or organization. Or you can do both the case and your own proposal. The goal of the class is to have you practice the entire process from identifying a problem, finding a possible solution, doing analysis to determine the proposed change's financial and sustainability impacts, figure out who to present the proposal and what they need to see to say 'Yes' and develop a budget and implementation plan. It is big assignment, but if you have gone through the material in the first three classes you should be well-equipped for the challenge. We hope that the concepts and tools we have introduced will start you on your way to making positive changes in your company, organization, community and the world. We have provided just the most basic tolls. As you progress you will enhance your skills and become more effective. Best of luck on all you change endeavors.

Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects. We want to ignite your reflection process. Hence, you will best make use of the Accenture cases by watching first the MOOC and then investigate by yourself on the different concepts, industries, or challenges that are introduced during the videos. At the end of this course learners will be able to: - identify the possible applications of business analytics, - hence, reflect on the possible solutions and added-value applications that could be proposed for their capstone project. The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Special attention will be paid to the "value case" of the issue raised to prepare you for the capstone project of the specialization. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.

In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.

By the end of the specialization, you will be able to: Assess conflict types and identify the needs and responses of all conflicting parties. Identify when conflicts arise and manage them in multiple settings. Respond to conflict appropriately and brainstorm for solutions you can follow through on. Prepare for negotiations by finding alternatives and making offers to reach the best solution for all involved.

This class deals with the business law topics that appear on the CPA exam: Agency, Contracts, Debtor-Creditor Relationships, Government Regulation of Business, and Business Organizations. Students will gain an understanding of how these areas of the law affect businesses and their operations, with an eye on preparation for the business law portions of the REG section of the CPA exam. By the end of the class, students will be able to identify the legal principles that govern various business situations and apply those principles to an issue to determine the outcome when the law is applied to the facts of a scenario.

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing

この一連のコースでは、Looker デベロッパーを目指している人にクラウドと Looker のデータを紹介します。クラウドでデータを管理する方法と、データを使用して組織に価値を生み出す方法の背景が含まれています。学習の過程では、組織のデジタル変換におけるデータの役割を理解し、ビジネス アナリストが Looker を使用してデータを分析および視覚化する方法を学習し、最後に、Looker デベロッパーとして必要なスキルを学び、Looker Modeling Language（LookML）を使用して、組織がセルフサービスのデータ探索、分析、および視覚化を実行できるようにします。

This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.

Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results. This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility. This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development. Topics include design methods, modeling and simulation, material and manufacturing process selection, platform and modular design, mass customization, planning and scheduling.

Thinking and doing the same things faster and better is not enough for innovation; we need creativity. Fortunately, creativity is a skill you can learn. This course will examine when, why, and how you can be creative so you can go through the creative process more efficiently and effectively. It teaches concrete steps to enable you to change your perspective to see new possibilities and solutions. It clarifies what to expect from the creative process and provides support for how you can sustain your progress. It also provides guidance on leading a supportive culture for creativity. The result is an ability to increase your own creativity and that of your teams and organizations so as to recognize and develop new opportunities. You will be able to: - Identify and generate opportunities to be creative and launch the innovation process - Intentionally and confidently enter and proceed through the creative process - Foster and sustain the creativity of others This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

In this course, you will use business and industry analysis to understand companies, projects, business models, and financing proposals. You will then prepare qualitative risk analysis for specific companies to use as the basis for financial analysis, project analysis, and risk decisions. Lastly, you will understand how to use financial ratios and financial metrics to evaluate a company or project’s profitability, balance sheet, capital structure, and cash flow to assess overall financial performance and risk profile.

This is a master class in Customer Centricity. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing customer centricity practices into your business. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your business and cut costs by keeping the customers you have by creating a customer centric culture.

This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the skills and practices for a successful New Product Development (NPD), the course will illustrate the multi-faceted challenges of NPD using authentic business situations. The first module will provide business practice foundations to help learners devise creative solutions to problems using a design-thinking framework. Learners will experience the idea creation process and then apply the role of surveys for evaluating consumer responses to an idea before introducing a product to market. The second module will explore the technique of conjoint analysis for quantifying the customer benefits, customer values, and the trade-off he or she is willing to make between the price of the product and desired features of the product or service. Concept testing identifies perceptions, wants, and needs of a product or service as the foundation of targeting and positioning a product in the marketplace. The third module will describe a multitude of tools for assessing technology readiness and defining the product features to target the key customer need requirements. Learners will hear an in-depth interview with one of the leading U.S. business executives on the management challenges of innovation. Learners will develop a survey (with appropriate data privacy agreements) and analyze the data for decisions about the pricing and positioning a new product into a focused market. The fourth module will illustrate the use of the tools to create a sales and pricing forecast for a new product. Three new product ideas representing three different types of market unknowns will be analyzed using market research tools. Upon completion of this course, the learner will have defined and redefined their product idea and created a credible sales forecast for use in an overall business case.

Data breaches occur nearly every day. From very large retailers, down to your fantasy football website, and anywhere in between, they have been compromised in some way. How did the attackers get in? What did they do with the data they compromised? What should I be concerned with in my own business or my systems? This course is the second course in the Practical Computer Security. It will discuss types of threats and attack vectors commonly seen in today’s environment. I hate to be the bearer of bad news, but threats are all over the place! This course isn’t designed to insight fear that there is no hope for keeping systems and business secure, but rather educate you on how attacks are carried out so that you have a better sense of what to look out for in your business or with your systems.

In this specialization, you will learn how to define Cybersecurity risk and discuss the threats that create it while you also learn to describe the role of Cybersecurity management in the management of Cybersecurity risk. You will go on to understand the elements of a general risk management framework as well as how to develop and administer a risk management effort. Along the way you will learn about the dominant standards and frameworks in risk management, and the tools used to support them.

In this specialization, you will learn how to define Cybersecurity risk and discuss the threats that create it while you also learn to describe the role of Cybersecurity management in the management of Cybersecurity risk. You will go on to understand the elements of a general risk management framework as well as how to develop and administer a risk management effort. Along the way you will learn about the dominant standards and frameworks in risk management, and the tools used to support them.

Athletes, lawyers and team executive experts provide insight in how law and regulations intersect with data analytics and sports management techniques for best practices in the sports industry. Several courses provide the basis for how data analytics function within player evaluation, team performance, and roster management. The specialization introduces various regulatory, managerial and legal frameworks that includes athlete representation, facilities, and event management and conclude with various jobs available in sectors of the sports industry.

One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand. In this course you will learn how to become a master at communicating business-relevant implications of data analyses. By the end, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles.

In this MOOC, we will learn the basic cyber security concepts, how to identify vulnerabilities/threat in a network system. We will apply CIA basic security services in the triage of recent cyberattack incidents, such as OPM data breach. We will learn the risk management framework for analyzing the risks in a network system, and apply the basic security design principles to protect the data and secure computer systems. We will examine the trustworthiness of programs and data installed in our systems and show the proper way to verify their integrity and authenticity. We will apply principle of least privileges for controlling the shared access given to different groups of users and system processes. On Amazon Cloud instances, we will use GnuPG software to generate public/private key pair for signing/verifying documents and open source software, and for encrypting documents. We will learn how to publish software, the related signature and release key on web server and publish public key to PGP key server for others to retrieve. We will learn Public Key Infrastructure (PKI) and Linux utility to serve as a CA for an organization, learn how to sign certificate request for clients or servers in secure email and web applications.

The capstone course, Design and Build a Data Warehouse for Business Intelligence Implementation, features a real-world case study that integrates your learning across all courses in the specialization. In response to business requirements presented in a case study, you’ll design and build a small data warehouse, create data integration workflows to refresh the warehouse, write SQL statements to support analytical and summary query requirements, and use the MicroStrategy business intelligence platform to create dashboards and visualizations. In the first part of the capstone course, you’ll be introduced to a medium-sized firm, learning about their data warehouse and business intelligence requirements and existing data sources. You’ll first architect a warehouse schema and dimensional model for a small data warehouse. You’ll then create data integration workflows using Pentaho Data Integration to refresh your data warehouse. Next, you’ll write SQL statements for analytical query requirements and create materialized views to support summary data management. For data integration workflows and analytical queries, you can use either Oracle or PostgreSQL. Finally, you will use MicroStrategy OLAP capabilities to gain insights into your data warehouse. In the completed project, you’ll have built a small data warehouse containing a schema design, data integration workflows, analytical queries, materialized views, dashboards and visualizations that you’ll be proud to show to your current and prospective employers.